Search for almost any concept car and you get the same result: a gallery of renderings, a paragraph of specs, and no name. The images travel everywhere. The person who drew them stays put.
Electric Future is a design publication that spent nine years being filed as a news site. We are more interested in why a shape works than in a delivery figure, and you cannot write honestly about design while leaving out the designer.
So we went back through the whole archive and pulled out every concept that came from a named human being rather than a corporate press office. There are eighteen of them so far, and they now have a permanent home: the Designers page.
A rendering with no name attached isn’t anonymous. It just means somebody didn’t bother to look.
The names you’d expect are the minority
Ian Callum is on the page. So are Marc Newson, Shiro Nakamura, Ora Ito and Giulio Iacchetti — people with decades of production cars behind them.
But they are outnumbered. Most of the work we’ve covered came from independents: designers posting to Behance and Instagram, students weeks out of a degree show, one person with a rendering engine and an idea nobody commissioned. And by every measure we have, that is the work readers actually come here for.
The terms, published up front
Anyone can put a designer’s work on a website. The difference is what happens next — whether they’re credited, whether they’re linked, and whether they can get it taken down. So here is what we do, written where you can hold us to it.
How we handle other people’s work
These are the terms. They don’t change, and you don’t have to ask for them.
- We name the designer. In the piece, in the caption, and on the Designers page. No “via” with a link to whoever reposted it.
- You keep every right. We are publishing your work, not acquiring it. Nothing here transfers.
- We link where you want people sent. Portfolio, Behance, Instagram, your own shop — your call, and we’ll change it whenever you ask.
- It comes down the moment you say so. One email. No negotiation, no form, no reason required.
If you just graduated, this is aimed at you
Umeå, the RCA, ArtCenter, Pforzheim and Coventry all publish graduate portfolios in public, once a year, and virtually nobody in EV media reads them. That is an enormous amount of excellent work going straight into the void, at exactly the moment when a single piece of coverage is worth the most.
Fanny Jonsson’s Kibb was a master’s thesis. It is better resolved than a lot of things with badges on them. If you have something like it, we would rather run yours than another press release.
And yes, AI-assisted work counts
Some of the most interesting concept imagery being made right now is generated, or partly generated, and pretending otherwise is silly. We publish it, and we label it — it sits under Independent like everything else, tagged for what it is, so nobody is misled about how it was made. The tool has never been the interesting part. The idea is.
Eighteen names, and room for a lot more
Every name below links to the piece we ran. If you’re on this list and something is wrong — the credit, the spelling, the images, the way we described your project — tell us and it gets fixed the same day. And if you make this kind of work and we haven’t found you yet, send it over.
