DEE’ is BMW’s take on the merging of physical and digital, standing for Digital Emotional Experience.
Tag Archives: BMW
BMW’s Autonomous Motorcycle of the Future
BMW’s Vision Next 100 is an unabashedly futuristic look at motorcycles. Their bike is an autonomous, self-balancing machine, capable or reading your intention, and getting you to the destination, fast. Able to read the road and alert riders of road dangers, they claim the safety of the motorcycle will remove the need for helmets entirely.Continue reading “BMW’s Autonomous Motorcycle of the Future”
75 Years Later
Every so often a concept car will come along that initially may make you gasp. The BMW 328 Hommage is one of those. It’s strange, ‘dead-eye’ look is both off-putting and extremely simple and beautiful. The skintight metal wraps the car in an impossibly low stance, and the absence of rearview mirrors add to theContinue reading “75 Years Later”