BMW now has two models in the Neue Klasse platform out in the wild. But what about the concept that kicked it all off?
Daniel Kozlov shoots the BMW Vision Neue Klasse like it already belongs in the future.
Rendered through the lens of a classic studio setup, the car is stripped of distraction. Clean gradients, tight reflections, and razor-controlled lighting turn the Neue Klasse into something almost architectural.
What emerges is a design defined by restraint. The geometry is sharper, simpler. BMW’s signature elements are still here, but reduced to their essence, from the reworked grille to the thin, continuous light signatures.
Inside, it’s the same story. A panoramic display stretches across a pared-back interior, where software takes center stage and physical controls fade into the background.
This is more than a car being photographed. It’s a vision of where BMW is heading, a shift toward software-defined vehicles wrapped in clean, minimal form. The kind of future where the interface matters just as much as the sheet metal.
