If you were hoping to see the actual products Ford plans to launch under its Universal EV Platform this week, you would leave disappointed.
Jim Farley, Ford’s CEO announced their breakthrough new platform, which they claim will revolutionize not just their own product line, but the future of how cars are made.
The supposed breakthrough in design and manufacturing could reshape the electric vehicle market. The first product from this new architecture will be a midsize electric pickup priced at around $30,000, hitting the market in 2027.
While not sharing any product photos or specifics, the Universal EV Platform says a lot about the company’s pursuit of cost and technology breakthrough. The platform is supposed to be flexible and adaptable enough for a wide range of vehicles.
This platform is engineered for speed and efficiency, using 20% fewer parts, 25% fewer fasteners, and 40% fewer workstations, which makes assembly 15% faster than traditional methods.
At its core is a game-changing battery design. Prismatic LFP batteries double as the truck’s structural floor, improving handling, reducing weight, and unlocking more interior space than a Toyota RAV4, plus bonus storage in the frunk and bed.
The compact Maverick-sized truck will still deliver Mustang EcoBoost-level performance with quick 0–60 mph acceleration.
Ford is investing $5 billion into the program, with $2 billion earmarked to overhaul its Louisville Assembly Plant and additional funds directed toward battery production. CEO Jim Farley calls this Ford’s “Model T moment,” a transformation he says will redefine how cars are built.
With the Universal EV Platform, Ford is aiming squarely at Tesla, BYD, and other EV leaders, promising affordable, high-performance electric vehicles that make EV ownership an option for millions more drivers.
We’ll follow-up after their are more product announcements under this new platform.
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