Looking Back at Dyson’s Electric Car That Never Was

Dyson is known for their expensive, well-built vacuums and fans, featuring sleek design and unique colors.  The founder, Sir James Dyson, had been working on an electric car as well, with an industry-first solid-state battery, capable of delivering over 600 miles of range on a charge.

Indeed, the project got so far that the team had hundreds of employees, and Dyson invested $500 million of his own money into the car.

In 2020, the project was cancelled, due to cost, and the fact that each model would have needed to cost $182,000 just to break even.

James Dyson shows us some of the features of the shelved project in the short video below:


Dyson released a few images of the vehicle, one of the SUV-like exterior, and one of the unique purple interior, with ergonomic seating, and a clean, streamlined dashboard.

For the driver, the car was said to incorporate a heads-up display that “floats in front of your face like a hologram.”

It’s a shame this vehicle didn’t make it to production, both to give drivers more choice when it comes to electric vehicles, and to start lowering the cost of solid-state batteries.

It’s also refreshing for the CEO to speak openly about such a big failure, and show us what could have been. See more about the project on Dyson’s website.


Published by Moss and Fog

An award winning art, design, nature and travel site, bringing you the best content from around the world. Inspiration, everyday. www.mossandfog.com

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