It debuted in Beijing. It has swiveling seats, a crystal fan table, and AI lighting that activates when you walk up to it. This is where Buick is going.
The Electra Zenith is a giant translucent teardrop with laser-etched feather patterns across its body, a “floating wing shield” front end inspired by Eastern embroidery, and a projection display built into the fascia that lights up on approach.
It looks like it escaped from a sci-fi film set in Shanghai circa 2045.
Inside, four seats rotate nearly 360 degrees. The center console holds a fair bit of magic. It unfolds into a crystal fan-shaped table. It lays flat, stands upright, or becomes a partition between passengers, inspired by traditional Chinese folding fans.
The front seats recline so far that rear passengers can rest their feet on the headrests. Buick shows this in the video. On purpose.
Underneath all the theater: solid-state batteries, steer-by-wire, four-motor torque vectoring, and high-level autonomous driving. A serious platform wearing a very unusual outfit.
This will not reach production as shown. But the design language is real, the tech ambitions are real, and in China, where Buick is a genuine luxury player, this kind of swing makes sense.
The Electra Zenith is a statement. A strange, beautiful, slightly unhinged one.
