Genesis is gearing up to introduce its flagship electric SUV, the GV90, aiming to rival ultra-luxury brands like Bentley and Rolls-Royce.
The GV90 draws inspiration from the Neolun concept, unveiled in March, which showcases a minimalist design featuring coach doors and the removal of the B-pillar for a seamless exterior flow.
Inside, the SUV offers a spacious, premium cabin equipped with a 24.6-inch adjustable infotainment system and an advanced sound architecture designed to emulate a concert hall experience.
This six-figure car has a truly luxurious interior design.
Notably, the Neolun concept incorporates “Ondol,” a heating system inspired by Korea’s traditional underfloor heating, enhancing both efficiency and comfort. The first GV90 prototypes are scheduled for production in October, with mass production planned for 2026 at Hyundai’s new Ulsan EV plant.
The GV90 will be the inaugural model built on Hyundai’s second-generation “eM” platform, an evolution of the E-GMP platform that underpins current models like the IONIQ 5 and 6, Kia’s EV6 and EV9, and the Genesis GV60.
We also love the rich purple colors, which feel extra luxurious.
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