What if the grand tourer never disappeared, but simply evolved? Kia’s Vision Meta Turismo concept suggests exactly that. This is not nostalgia. It is a rethinking of performance, technology, and long-distance driving for an electric, digital era.
Revealed as part of Kia’s 80th anniversary, the Vision Meta Turismo takes the proportions of classic touring cars and stretches them into something futuristic. A long, low silhouette, a sweeping glass canopy, and sharply defined surfaces give it a sense of motion even when still. It feels sleek, deliberate, and built for the idea of travel as experience, not just transportation.
Inside, the cabin reads more like a digital environment than a traditional cockpit. A yoke-style steering control replaces the wheel, while augmented reality visuals layer information directly into the driver’s view. Kia imagines selectable modes such as Speedster, Dreamer, and Gamer, shifting the mood of the drive from performance to immersion to play.
The concept strongly hints at electric power, though specifics remain under wraps. More important is what it represents. At a time when the road is crowded with SUVs and crossovers, Kia is exploring whether the spirit of the grand tourer still has a place. The answer here feels optimistic.
Vision Meta Turismo looks forward without forgetting the emotional side of driving. It treats the car not only as a machine, but as a space for sensation, focus, and imagination. Even as mobility becomes more automated and digital, this concept argues there is still room for beauty, drama, and the simple pleasure of the journey.
Electric Future 