Audi’s Concept C Is the TT Reborn in Electric Form

A Sculpted Electric Roadster That Feels Both New and Reassuringly Familiar

Audi’s Concept C emerges as a bold statement: an all-electric, two-seat roadster that embraces radical simplicity while channeling the spirit of both the 1930s Auto Union race cars and the dearly missed TT. It doesn’t rehash the past—it reinvents it for the electric age.

Design That Speaks Volumes Without Saying Much

Sporting a new vertical rectangular grille, the Concept C marks a clean break from Audi’s older hexagonal styling. It’s audacious yet distilled. The body, finished in satin “Titanium,” looks sculpted from metal—its rear fastback uninterrupted by glass, replaced instead with louvers that add both flair and intimacy. The quad-bar lighting in both front and rear pays homage to the four-ring logo, a design element Audi intends to carry forward.

Built for Emotion and Tangible Feel

Audi doubles down on tactility inside the cockpit. Wool twill seats without leather, sturdy metal controls that snap with a satisfying “Audi click,” and a round steering wheel that’s all about connection, not gimmicks. A hidden 10.4‑inch screen keeps interiors focused, only revealing itself when it’s needed.

Electric Performance with a Classic Soul

Although detailed specs are under wraps, we know this concept is rear-wheel drive and fully electric, with an all-wheel-drive version likely in the works. Audi promises the production version will stay true to the concept—even from 50 meters away, the differences will be nearly invisible. What’s more, insiders link the Concept C to Audi’s new “Radical Next” design philosophy—lean, sculptural, and emotionally resonant.

A Signal for Audi’s Future

Concept C arrives right as Audi revamps its lineup and readies itself for Formula 1 in 2026. With a new CCO at the helm, the brand is committed to designs that are both bold and unmistakable—starting with this striking EV roadster. Expect it to land between the TT and R8 in price, likely nudging into six-figure territory.