Faraday Future’s new FX Super One wants to redefine the family hauler. It’s a futuristic luxury “MPV” (multi-purpose vehicle) with bold styling and even bolder tech — most notably a massive LED front grill display called Super EAI FACE.
It’s certainly eye-catching, but questions remain about whether the spectacle supports real user value.
Powered by the “Face Agent AI” system, the display can flash greetings, emote facial expressions, or even play short videos when the car is stationary.
Faraday pitches it as a friendlier, more expressive way for vehicles to interact with the world. But when a car starts acting like an oversized emoji screen, it’s fair to wonder whether we’re veering into novelty over utility. One Reddit user didn’t mince words:
“They have taken a Great Wall minivan and grafted on a terrible quality screen… this may be one of the worst automobile launches in history.”
Despite boasting over 10,000 pre-orders, the FX Super One remained largely under wraps at launch — literally. Reporters couldn’t access the interior, though glimpses revealed a tech-rich cabin with multiple displays, reclining massage seats, and flexible seating for 4, 6, or 7 passengers.
It’s ambitious — but so far, Faraday’s track record hasn’t inspired total confidence. After spending an estimated $3.5 billion, the company has reportedly delivered just 16 FF 91 vehicles, mostly to insiders or brand ambassadors. Understandably, some are skeptical that this latest launch will lead to scaled production anytime soon.
🧠 Technology and UX
The front display is marketed as a humanizing innovation — a way to give cars “personality.” But outside of its visual flair, it’s unclear how often drivers or pedestrians will benefit from this feature. Since it only activates when parked, its value seems limited to showrooms, social media, or maybe branded events.
In a world moving toward clean, context-aware UX, the animated grill could feel more like a distraction than a breakthrough.
🤔 Business Perspective
Faraday wants the Super One to be a more accessible offering — priced between $60,000 and $90,000 — yet still loaded with premium features. But the supply chain is still largely overseas, and domestic production capabilities remain limited. Delivering even modest volumes by next year would be an impressive feat.
✅ What’s Promising
Inside, the FX Super One shines brighter. The interiors are well-thought-out, with luxury materials, smart seat configurations, Dolby Atmos sound, and 5G-powered entertainment. If Faraday can follow through, this could be a standout choice for families seeking futuristic comfort in a roomy, electric form.
In Summary
The FX Super One is bold, futuristic, and full of ambition. But its flashy LED face may be more of a conversation starter than a functional leap forward. Faraday has set high expectations — now it’s time to see if they can deliver more than just dazzle. For EV enthusiasts and curious buyers alike, the promise is real… but so is the skepticism.
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